Your Global Campaign Will Never Work in China

Join Mars Wrigley’s Rankin Carroll and DDB China’s Awing Chen to discover how to decode China’s digital ecosystem and connect with the elusive Gen Z audience. Discover how to use tools and practical solutions to turn your global brand into a cultural icon for Chinese consumers.

Yielding Unapologetic Creativity Through “Collaborativity”

Hear from Todd Kaplan, Chief Marketing Officer – Pepsi, and Luis Miguel Messianu, alma DDB Chairman as they share the disruptive #BetterWithPepsi work and others that showcase how to remove traditional client-agency biases throughout the creative process.

Chief Creatives on the Terrace

Join some of the most influential Chief Creatives in the world who are driving the creative force. With Nadja Lossgott, CCO, AMV BBDO

TV’s Future in a Changing Ad Market

In a fast-changing ad market with a proliferation of new platforms and opportunities, how is TV’s role changing?  As TV transforms into a portfolio of offerings, what are its unique strengths and what new opportunities are opening up for advertisers? With Catherine Sullivan, CEO, PHD USA

The Future of Creative Work: 3 Conventions to Break, Now

More than two years of remote working have disrupted all parts of life. Creative companies have a unique set of challenges as they rebuild. With Agathe Guerrier, Chief Strategy Officer, TBWA\Worldwide and Ben Williams, Chief Creative Experience Officer, TBWA\Worldwide

Juneteenth Journey Toward Equality by LinkedIn Studio

Speakers:

• Emily Graham, Chief Equity & Impact Officer, Omnicom
• Gena Pemberton, Chief DEI Officer, Omnicom Health
• Jason Rosario, Chief DEI Officer, BBDO Worldwide
• Justin Thomas Copeland, President & CEO, DDB NA

If You’re Not First, You’re Last

Frito-Lay’s alpha consumers live on innovative platforms and flock to brands and influencers they can trust. Learn how the brand, its agency Goodby Silverstein & Partners and Megan Thee Stallion are evolving and innovating together to create a roadmap for the future of brand partnerships. With Margaret Johnson, Partner, CCO, Goodby Silverstein & Partners

The Employee Experience: They’re Just Not That Into You

Join moderator Gena Pemberton, Chief DE&I Officer at Omnicom Health Group, and panelists Justin Thomas-Copeland at DDB, Tony Hobley at OPMG, Ro Kalonaros at Omnicom Group, Lionel Carreon from TBWA\ Worldwide as they have a candid conversation about finding and retaining BIPOC talent and what matters most so companies can begin to get this critical relationship right.

Web3 and the Metaverse: Are Marketers Responsible for Fixing What’s Broken?

Join us in an open forum to discuss marketers’ role in ensuring Web3 is a better place, not just another version of what has come before. With Asit Mehra, EVP, Omnicom Group.

Ripping Apart the Old Beer Playbook

Hear from Global CCO of Molson Coors, Michelle St Jacques,  and DDB Global Chief Creative Officer, Ari Weiss, on beer’s inclusive, sustainable and fearlessly creative future.appear onstage at the Palais.

There’s No IDEA without DEI

Join moderator Emily Graham, Chief Equity & Impact Officer at Omnicom Group, and panelists Jason Rosario, Michele Oliver, Andrea Diquez and Tony Hobley, as they explore how we can better include DE&I into our creative processes and the customer experience.

By 2030 Every Ad Will be a Green Ad

Join Daryl Simm, President & COO, Omnicom for an Ad Net Zero Panel.

The Future of Tech and Creative Marketing with Amazon Ads, OMD and PepsiCo

In a fragmented, constantly-evolving landscape, brands must always adapt and change. Amazon Ads’ Phil Christer hosts a panel with OMD CEO George Manas and PepsiCo Head of e-Commerce Alison Dempsey to discuss how brands can better connect with customers across technology and with the messages that matter the most.

Attention: The New Metric You Can’t Miss 

Just as adopting greener practices can drive growth for brands, the end of third-party cookies and the advent of attention measurement present a real opportunity for our industry: brands, publishers, platforms, and more importantly users.

Hear from the pioneers why they think attention can help us evolve towards a more sustainable digital ecosystem.

TV’s Advanced Advertising Summit at Cannes Lions 2022

Television has long been the most storied platform for creativity, with the rise of data and multiscreen viewing now offering an entirely new canvas for marketers to reach their audiences with brand messages at scale. The future of TV is no longer a pipe dream – it’s here.

Innovations in Measurement & Currency

The Coalition for Innovative Media Measurement (CIMM) will be co-hosting an afternoon of debate and discussion exploring the latest innovations in measurement and currency development across the TV industry.

How will advertisers benefit – and what new opportunities will open up for the media owners?

My Lions – Round Table Interviews

Join Ben Williams, Global CCXO, TBWA

Cannes in Summary and What’s Next: A Fireside Chat

This session will explore the industry’s transition to a New Era of Connection. Topics will include creativity and growth, bundling, interoperability, and the fusion of our digital and legacy worlds.

The panel will explore what this all means for consumers, their experience, and the way they conduct commerce.

Meet Up – Josy Paul on Empathy, Emotional Data & Creativity

The session will focus on answering the key question – can creativity drive meaningful action? The answer lies in our understanding of empathy and emotional data. This is data that is rooted in human confessions, and not just analytics. With Josy Paul, Chairman and CCO, BBDO India

Chief Creatives on the Terrace

Join some of the most influential Chief Creatives in the world who are driving the creative force. With Amy Ferguson, CCO, TBWA\Chiat\Day NY.

Future Gazers: Loyalty, Gaming in the Metaverse and Cultural Trends

The Future Gazers series on The Terrace brings together a group of hand-selected visionaries from across the industry to paint a picture of our world 18 months from now. With Luke Eid, Chief Innovation Officer, TBWA