Chief Brand Officer, Gatorade

Anuj Bhasin is the Chief Brand Officer at Gatorade, where he oversees marketing, innovation, consumer engagement, and community impact across the Gatorade, Fast Twitch, Propel and LIFEWTR brands. A 12-year PepsiCo veteran, Anuj has held several roles across the Gatorade Portfolio, marketing, brand strategy and innovation. Most recently, he served as Vice President of Marketing & General Manager, Gatorade Brands, where he oversaw Gatorade’s Direct to Consumer evolution along with marketing efforts for Muscle Milk, Evolve and Propel, as well as the brand-launch of Fast Twitch. Throughout his tenure, Anuj has played a key role in elevating the cultural relevance of Gatorade’s sport and fitness brands through partnerships and campaigns with some of the world’s most famous athletes and celebrities and driven growth for the portfolio through international market expansion.