VP Global Brand Leadership, McDonalds

Erwin Dito is VP Global Brand Leadership at McDonald’s, leading corporate-wide creative effectiveness, global campaigns, partnerships and brand governance.

Erwin began his career at Mars Inc, where he spent over 10 years in various marketing and sales roles. In his time there, he primarily worked on their famous pet care brands, Pedigree and Whiskas. He then moved to AB InBev, the world’s leading brewer of over 500 brands where he held a number of marketing leadership roles, including serving as Marketing Director, Belgium, the Netherlands, and France. He worked on Budweiser and Belgian local jewel Jupiler and led Innovation for Western Europe, working on Stella Artois, Leffe, and Hoegaarden.