Florian Adamski is the global CEO of Omnicom Media Group (OMG), the media services division of Omnicom Group. Florian is responsible for the global performance of OMG, inclusive of business and growth strategy, talent and product development and ultimate client leadership for award-winning media agencies such as OMD, PHD and Hearts & Science, as well as data and analytics division Annalect, which developed and manages Omni, Omnicom’s open operating system that helps marketers orchestrate better outcomes.
In his previous role as the CEO of OMD Worldwide, Florian put “better decisions, faster” at the core of OMD’s promise to many of the world’s most innovative and successful brands, including Apple, Bacardi, Mercedes, McDonald’s, PepsiCo and Philips. This positioning of OMD transformed the largest and most awarded global media network, uniting 12,000 ofthe industry’s most sought after professionals across 100 markets in a common goal, empowered by data and enabled by a shared way of working, putting empathy at the heart of its process.
A genuine digital and data native, Adamski began his career with Omnicom Media Group Germany in 1997. A unique blend of company man and entrepreneur, Florian spent the 2000s moving seamlessly between the starkly different worlds of an agency holding company and start-ups, co-founding several companies in media, e-commerce, design and fashion. By 2015, his skill as a strategist with a keen insight on marketers’ business challenges earned him the CEO seat at OMG Germany. Named CEO of OMD Worldwide in 2017, he led a reorganization of talent and resources that has earned back-to-back Global Media Agency of the Year titles in 2019 and 2020 and led to unprecedented levels of positive client sentiment as well as 16 consecutive quarters of net business growth.
As a global citizen, Florian has moved across continents and countries multiple times over the past years and now lives in New Jersey with his wife, Kristin; his two children, Titus and Smilla; and their family puppy, Lou.