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Jonny Bauer

Jonny Bauer

Global Head of Brand Strategy and Transformation, Blackstone

Jonny Bauer is a Managing Director in Portfolio Operations. He leads the brand and business strategy in Blackstone’s Brand Strategy and transformation practice for its portfolio of over 250 companies. He is responsible for ensuring a brand’s purpose, categorical positioning and values are clearly defined upstream in the sequence of value creation and are connected to all elements of the business transformation for Blackstone portfolio companies. Over a career that has crossed four continents, Jonny has helped create some of the most innovative and influential brand transformations over the last two decades.

Prior to Blackstone, Jonny was Partner and Global Chief Strategy Officer at Droga5 (Adage’s and Adweek’s agency of the decade 2020), where he founded and led the strategic function at the agency while overseeing all strategic efforts for clients and new business, including brand and business strategy, innovation, media, data strategy and experience strategy. Recent experience includes leading the transformational thinking for JP Morgan Chase, Google, Facebook, Dyson, LVMH, Prudential, New York Times, Unilever, Mercedes-Benz, Adidas, United Rentals, among others. In 2011 he was the youngest inductee to the American Advertising Federation’s Advertising Hall of Achievement (and only strategist), and in 2020 was named Chief Strategy Officer of the Year by AdAge’s Creativity Awards.

Jonny holds a Bachelor of Business from UTS Sydney.