The Best of Chicago Takes on Cannes, Creativity and What’s NEXT?

TBWA’s Global CEO, Troy Ruhanen, gathers Chicago’s top brand leaders at Cannes to discuss what’s NOW & NEXT.

Joining him on stage are CMOs and Global Brand Leaders from Abbott, Discover, Gatorade, and McDonald’s. Together, they’ll explore the importance of breaking conventions, what’s next on the creative and innovation agenda, the increasing need for total brand experience and the brand platforms that continue to drive them. And of course, why Chicago remains a powerhouse in driving world class brands.