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Brands as Acts of Leadership

Brands as Acts of Leadership

Through 22 years of learning from Interbrand’s Best Global Brands, we’ve observed that the world’s most successful companies are marrying flawless interactions with fearless actions. They recognize that the role they are expected to play, and the impact they have in the world, elevates them beyond mere products into inspirational brand leaders. This combination of love and trust enables them to expand into new arenas by addressing a myriad consumer needs. In a landscape of perpetual change these super brands transcend category constraints and grow more than 4x faster than their competitors.

We will explore these learnings and talk to three of the world’s most successful brands about how they are putting purpose into action. How they walk the talk and talk the walk. Hear how they are using their creativity to lead the discussion on topics ranging from climate change and sustainability to social division and human rights all while driving brand growth.

  • Daniel Binns Chief Growth Officer, CEO Interbrand NA
  • Gonzalo Brujó CEO, Interbrand
  • Linus Karlsson Headshot
    Linus Karlsson Chief Creative Officer at IKEA
  • Heather Freeland Chief Brand Officer, Adobe
  • Dr. Christian Deuringer Head of Brand and Marketing, Allianz
  • Linda Boff Chief Marketing Officer, GE

Monday, June 19

11:00AM

 –

12:15PM
Omnicom Cove

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Date:
February 23, 2024
Time:
3:24 am
Cost:
Free
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