Stop Selling. Start Compelling.

To win the attention and choice of consumers today, it’s less about where commerce happens and more about creating compelling, motivating, unified experiences. New tech, new media, new ways to buy give us more options, but how we innovate, organize, behave and take risks to be compelling is what matters. Join us for a rapid-fire conversation on recent trends, shifts and risks brands are taking to compel consumers to really buy.